Logos argumentative essay

Pathos, ethos and logos in argumentative writing 1 Pathos is an appeal to the reader’s emotions. 2 Ethos appeals to the reader’s sense of respect for authority. Authority can be achieved (oppnådd) through show of knowledge or moral justification. 3 Logos is an appeal to the reader’s intellect. It is achieved through logical reasoning.

You have to think about what makes sense to your audience and use that as you build your argument. As writers, we appeal to logos by presenting a line of reasoning in our arguments that is logical and clear. We use evidence, such as statistics and factual information, when we appeal to logos.

Logos also has to do with the way an argument is put together, whether in speech or in writing. The careful construction of a closing statement — which likely includes pathetic and ethical appeals, too — reflects the concept of logos. Here are all three concepts distilled into one handy visual guide:

Logical fallacies should always be avoided. We will explore logical fallacies in another section. Appeals to logos are an important part of academic writing, but you will see them in commercials as well. Although they more commonly use pathos and ethos, advertisers will sometimes use logos to sell products.